Minor League Cricket (MiLC), the premier developmental league for cricket in the United States, has announced a new partnership with the sportswear company, IRA Sportswear.
As part of the deal, the brand has been named the league’s official apparel partner for the 2024 season.
In this deal, IRA Sportswear will provide outfits to all teams with distinctive designs that represent the sport’s enthusiasm and spirit. The collaboration with MiLC 2024 strengthens IRA Sportswear’s position as a reputable name in the sportswear market, recognised for its attention to detail, unique solutions, and dedication to perfection.
Talking about the partnership, Zubin Surkari, Tournament Director of Minor League Cricket, said, “We are excited to welcome IRA Sportswear as our official apparel partner. Their commitment to quality sportswear synergies with our mission to invest and bring the best of domestic cricket for our audiences in the US.”
IRA Sportswear, a design-led sportswear firm launched in 2010, is noted for its unique approach and meticulous attention to detail. With an amazing workforce dedicated to quality, the brand creates best-in-class uniforms that mix performance, comfort, and style. The brand’s emphasis on quality and client satisfaction has established it as a reputable brand in the sportswear market, catering to teams and organisations seeking high-end, custom-designed sportswear solutions.
The MiLC 2024, America’s only national semi-professional cricket event, is set to showcase the best domestic talent from 20+ clubs in over 100 games. MiLC offers chances for young cricketers in the United States to demonstrate their abilities and grow their potential. MiLC’s competitive play strives to expand the sport and encourage the next generation of cricket players.
Recently, the league also collaborated with YASH Technologies, a global leader in digital transformation services. YASH Technologies, which has become MiLC’s presenting partner, will be essential to the expansion and improvement of the league.