Emma Hayes struck balance between USWNT celebration and evaluation, winning the October window

Center back Naomi Girma stole the show in Louisville as the U.S. women’s national team wrapped up the international window with its third win. But the real story of that October camp is the sheer amount of evaluation head coach Emma Hayes managed in addition to the celebratory nature of the team’s Olympics gold medal victory tour.

“I got out of it what I wanted to get out of it,” Hayes said Wednesday. “A ton of debutants, managed minutes for everyone that’s still in NWSL play, (and) a chance to develop some things that, for us, we set as targets for ourselves on the training pitch.”

Hayes has backed up everything she has said since taking over the job in May, going back to her first media appearances in New York City this spring — specifically: club form matters. While her hands were tied slightly in this window as Olympics celebrations meant she had to call up every healthy member of the squad that went to the Games in France in the summer, she used her remaining roster spots to the fullest. She also maximized rotation, not just in the starting line-ups and her substitute choices, but the 23-player game-day rosters.

All seven uncapped players on the roster, including a mid-camp addition, earned their first USWNT minutes.

Orlando Pride defender Emily Sams and Washington Spirit midfielder Hal Hershfelt were in France as alternates but did not see the field. Racing Louisville forward Emma Sears immediately impressed in her debut as only the fourth player in program history to record a goal and assist in her first cap. Bay FC defender Alyssa Malonson nabbed her first assist in her debut Wednesday against Argentina, playing provider to Girma. Paris Saint-Germain’s Eva Gaetino, Utah Royals’ Mandy Haught and Gotham FC’s Yazmeen Ryan rounded out the new kids.

There were important returns too. Alyssa Thompson finally scored her first international goal in her return to the national team after missing out on the Olympic roster, and Ashley Sanchez and Hailie Mace picked up minutes against Argentina.

It’s hard to disagree with Hayes’ approach to club form after a successful window because she achieved all of her objectives and captured three multi-goal wins. As a bonus, she also finally saw the team down a goal, forced into mounting a comeback against Iceland in Nashville on Sunday. It was the first time the USWNT had fallen behind in a game managed by Hayes.

The challenge now is figuring out how much these matches actually matter in the long run. While the friendlies were fun to watch — no one will complain about a Girma brace either — with so much focus on rotation and evaluation, it feels more like one of the first pieces to the larger puzzle. One that won’t be completed for a few more years.

The back half of 2024 has generally felt like a period for recovery and big-picture thinking at the senior team level.

While the next and final window of the year in late November and early December involves two high-profile European opponents on the road, the friendlies against England and the Netherlands will likely be an outlier from this period. Higher-profile opponents mean higher stakes, but it’s fair to expect Hayes to again use the full depth of her roster with an eye on evaluation and development.

Hayes has already shown she’s not afraid of big moments and prioritized using the depth of her roster to bring Jaedyn Shaw, Croix Bethune and others to their first major tournament this summer. While the starting XI against England on November 30 is sure to be the strongest possible, Hayes has another chance to ensure that players who will be crucial to the team’s success two or three years down the line experience an environment like Wembley Stadium as well.

The true sign of things to come will be January’s Futures Camp, which Hayes promised to run concurrently with the full senior team camp in Los Angeles. The USWNT hasn’t run a talent and identification camp since 2019, shortly after Vlatko Andonovski took over the team, but it was the only one to occur during his four-year tenure.

Hayes has promised to cast a wide net, especially following semifinal appearances from the under-20 and under-17 teams in their respective World Cups this year. But for all the angst over the past few years about generational change, the runway has finally been fully cleared.

The Olympics were the most obvious symbolic gesture of the end of one USWNT era, with Alex Morgan not named to the roster. It was a surprise sunsetting of a generational player but was also a testament to the team she helped build.

There are more options than ever before in every position. Making the U.S. roster seems harder than it’s been in the past, but doing so is also more clearly tied to form and thus more transparent than ever. Hayes has finally truly buried that “emergency surgery” line she came in with and led the team to Olympic gold, and as promised, the larger work is now underway.

These three games provided a good start, but were just a start nonetheless.

The first 270 minutes of the cycle leading to the 2027 World Cup in Brazil and home-turf Los Angeles-hosted Olympics a year later are in the bag. There’s still so much more to come.

This article originally appeared in The Athletic.

US Women’s national team, Soccer, NWSL

2024 The Athletic Media Company