Fans of the beloved animated series Bluey can get a first glimpse of Bluey’s World, the highly anticipated 4,000sqm immersive experience set to open in Brisbane next month.
New images showcase the vibrant, larger-than-life sets that bring the Heeler family home to life, including iconic locations from the show such as the front porch and living room where Bluey and Bingo’s playful adventures unfold.
First look inside Bluey’s World. (Supplied)
The interactive experience begins at the front door of Bluey’s home, where visitors join the lovable characters in a fun-filled mission to unfreeze Bluey and Bingo after Unicorse’s mischief leaves them in need of rescue. With the help of familiar faces, including fan-favourite garden gnomes, visitors must use teamwork and creativity to solve puzzles and overcome challenges throughout the Heeler household and beyond.
Bluey’s World, designed with input from Bluey creator Joe Brumm, promises an authentic adventure. Producer Andrew Kay describes it as “the ultimate experience for families, fans, and anyone who loves the joy, magic, and heartwarming adventure of Bluey.” Every detail, from interactive play zones to photo ops with beloved characters, has been crafted to ensure visitors are fully immersed in the show’s playful universe.
Due to overwhelming demand, the season for Bluey’s World has been extended until September 2025, with more tickets going on sale from Monday, 21 October 2024.
Kate O’Connor, director of brands and licensing at BBC Studios ANZ, encourages fans to get in quick, noting the immersive experience has “something to excite every Bluey fan”, including a range of exclusive merchandise at Alfie’s Gift Shop.
Bluey is waiting to welcome the whole family. (Supplied)
Brisbane Lord Mayor Adrian Schrinner believes Bluey’s World will draw fans from across the globe, showcasing the city and boosting the local economy.
Patricia O’Callaghan, CEO of Tourism and Events Queensland, added: “We’re inviting families and fans of Bluey to extend their visit, explore Brisbane, and discover Queensland’s local lifestyle.”
Bluey’s World opens to the public on 7 November 2024, with an official ‘blue carpet’ event on 12 November 2024. For more information and to secure tickets, visit blueysworld.com.
