The ICC Men’s Cricket World Cup 2023, held from October 5 to November 19, delivered significant economic benefits to India, generating a total economic impact of USD1.39 billion (INR 11,637 crores), according to a report released by the International Cricket Council (ICC). This impact came from multiple areas, with tourism alone contributing USD861.4 million in revenue across 10 host cities. The event, which attracted 1.25 million spectators, saw significant economic gains through accommodation, travel, transportation, and food and beverage spending, with 19% of international visitors making their first trip to India.
Both the ICC and the BCCI made direct investments into the tournament, with stadium upgrades and event operations providing a substantial boost to Indian businesses. Over 48,000 full- and part-time jobs were created during the World Cup, adding USD18 million to the economy, particularly in the hospitality and service sectors. A media impact of USD70.7 million was generated through city branding and team sponsorship exposure, further enhancing India’s global profile as a sporting destination.
The tournament’s influence extended beyond its 45-day span, with 59% of international attendees stating they are likely to visit India again, and nearly 68% recommending India as a tourist destination to others. The long-term benefits of hosting such events are evident, as the World Cup demonstrated the significant financial and cultural returns for India. ICC Chief Executive Geoff Allardice highlighted the event’s success in boosting both tourism and local job creation, solidifying cricket’s role in driving economic growth. With USD515.7 million in incremental spending and a positive impact on India’s global image, the ICC Men’s Cricket World Cup 2023 left a lasting imprint on the nation’s economy.
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