Over the course of roughly a year, Reebok has been strategically placing their pieces on the chessboard towards a full revival of their Basketball division. Starting with legends Shaquille O’neal and Allen Iverson being named President and Vice President of Reebok Basketball, it’s been a steady build that includes the signing of women’s basketball star Angel Reese. Now, the brand is ready to drop just a taste of its design and marketing direction with the launch of their new Instagram account.
@ReebokBasketball is now live on Instagram, and it currently features a number of teaser shots in drab colors. One such photo features a blurry image of Allen Iverson in Questions, while another reveals some of the finer details of the brand’s upcoming Basketball footwear product. Most recently, a shot of the outsole of an upcoming sneaker is revealed.
While we await what’s to come from Reebok’s resuscitated Basketball wing, it’s best to give them a follow to keep up.
