NRMA Insurance has launched The Summer of Community Cricket’ a new campaign, via Accenture Song, that builds on the recent launch of its “A Help Company” positioning, and partnership with Cricket Australia, elevating its promise of helping Australians in more ways through valuable experiences.
Throughout the Test Series, NRMA Insurance will celebrate community cricket and volunteers who help make the game happen by organizing events at clubs around the country and giving away grants to local cricket clubs.
The 45-second spot playfully pokes fun at an amateur player who, despite things not going as well as he hoped, still receives the support of the community.
Accenture Song executive creative director Barbara Humphries added: “We wanted to celebrate the community spirit that keeps these local games going, benefiting whole communities, beyond those holding a bat or ball. It’s a national partnership that turns up in a very local way, in the spirit of A Help Company.”
Credits
Creative Agency: Accenture Song
Production Company: Finch
Post-Production: Arc Edit
Music Arrangement & Sound Design: MassiveMusic
Music Supervision (The Beatles): Level 2
Casting Company: Citizen Jane Casting
Media Agency: Initiative
Content Studio: MBCS
Client: NRMA Insurance/ IAG
Chief Customer &Marketing Officer: Michelle Klein
Executive Manager, Marketing, Brand & Communications: Sally Kiernan
Executive Manager, Marketing Strategy: George Exikanas
Executive Manager, CXM Partnerships & Business Excellence: Luke Farrell
Executive Manager, Media, Channels, Performance & Personalisation: Mark Echo
Manager, Channel Marketing: Bec Alexander
Principal, Brand Communications: Mahsa Merat
Principal, Editorial: Rae Metlitzky
Specialist, Content: Jessica Yorke
Specialist, Marketing Partnerships: Brittany Riordan
