Saturday, November 30, 2024
Turkish Airlines, the world’s leading carrier in terms of destinations, has announced its prestigious sponsorship of the 3rd World Sport Tourism Congress, a key event organized by the World Tourism Organization and the Government of the Region of Madrid. This year’s event will take place on 28-29 November at the renowned Santiago Bernabéu Stadium in Madrid, with the theme “Tourism and Sport Creating a Lasting Legacy for Destinations.” The congress will unite experts, leaders, and stakeholders from across the globe to explore the powerful intersection of sport and tourism in driving sustainable growth.
The WSTC aims to foster meaningful dialogue between governments, sports organizations, tourism operators, and other industry leaders. The focus will be on how sport tourism can serve as a catalyst for economic growth, contribute to achieving the Sustainable Development Goals (SDGs), and become a powerful tool for promoting destinations through strategic events and sponsorships.
As a global advocate for sports, Turkish Airlines has long been a key sponsor in various sporting disciplines. From its prominent role in basketball through the Turkish Airlines EuroLeague to its support for international football teams and prestigious events, as well as its ongoing commitment to golf and polo, the airline’s sponsorships reflect its dedication to the global sports community. These partnerships are part of Turkish Airlines’ broader vision to promote sports tourism, enriching the travel experience for enthusiasts and athletes alike.
Alongside its sporting initiatives, Turkish Airlines is deeply committed to sustainability. The airline has set a clear path to achieving carbon neutrality by 2050, aligned with its ambitious “Tomorrow On-Board” strategy. This initiative focuses on reducing carbon emissions and integrating sustainability into all aspects of the airline’s operations, supporting the broader global goals for environmental responsibility and the objectives of the International Air Transport Association (IATA).
Through this sponsorship, Turkish Airlines emphasizes its vital role in connecting people and cultures from all parts of the world. With an extensive network that spans over 350 destinations in 130 countries, the airline provides unmatched access to athletes and sports fans traveling for major events, creating global opportunities for cultural exchange and tourism growth.
The airline’s involvement in the 3rd World Sport Tourism Congress reflects its ongoing commitment to sport, sustainability, and fostering connections across the globe. Turkish Airlines continues to strengthen its position as a driving force in sports tourism, creating unforgettable travel experiences for those who seek the excitement and inspiration of international sporting events.
