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Nicole Chan Loeb is a 38-year-old photographer, videographer, and a mother-of-two.
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She and her husband prioritize experiences over gifts, so they invest for their kids in lieu of toys.
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They want to teach their children financial literacy and set them up for a secure financial future.
This as-told-to essay is based on a conversation with Nicole Chan Loeb, a photographer and videographer from Boston. It’s been edited for length and clarity.
My kids are 1.5 and 4 years old, and I’ve never bought them any physical presents for birthdays and holidays.
For birthdays, I’ll make a cake, and instead of buying toys and clothing, I invest money for them to set them up for a more secure financial future. Plastic toys and knickknacks are temporary fun, but they cause clutter and landfill waste.
Growing up, my mom used to tell me about the stocks or funds she invested in for me. Every week, we’d take the figures in the newspaper, chart them on graph paper, and stick them on the fridge. We mostly invested in mutual funds. That was fun, and I especially loved the special time my mom and I spent together. I similarly want to teach my kids financial responsibility and literacy.
My husband and I met in college in 2004. We both worked in the finance and accounting industry — I was in management consulting, and he was in internal audits — before deciding it wasn’t for us. I quit in 2010, and he quit shortly afterward, and we both became entrepreneurs. I’m a photographer and videographer, and he owns an escape room company.
It was a considerable risk and I was absolutely terrified. But since my parents taught me financial literacy, I’ve learned how to save to be comfortable no matter what. Plus, the flexibility and fulfillment this lifestyle provides is very worth it.
My husband and I don’t exchange gifts in general. If we want something, we’ll just purchase it for ourselves — after all, our money is pooled — so I find gift-giving challenging. Instead, we share and enjoy dinners, experiences, shows, and vacations. We give each other cards — it’s more about the sentiment.
This year, my husband and I maxed out our kids’ custodial Roth IRAs and deposited $7,000 each. My kids have been models for children’s clothing lines, toy companies, and hospitality campaigns in my work as a commercial and advertising photographer, so the money is considered their earned income.
We decided to start investing for the kids last year because, from conversations with friends, we realized that we all wished topics like taxes, saving for retirement, and smart investing were taught in high school or earlier. We decided not to wait and agreed to start teaching these concepts as soon as our kids could grasp the basics.
