COLUMBIA, S.C. – South Carolina women’s basketball head coach Dawn Staley announced her team’s theme for the 2024-25 season – UNCOMMON. This year’s theme reflects the rare, exceptional nature of every aspect of the program that Staley built in Columbia while harkening back to one of her favorite phrases of last season “uncommon favor.”
South Carolina women’s basketball has been UNCOMMON since Staley’s arrival as she brought her reputation as an elite international player and coach to a program that had been mired in the highly competitive SEC. From day one, her approach to everything from team meals and travel to building the fan base through one-on-one interactions had not been seen before in Columbia.
Today, South Carolina women’s basketball is the benchmark for the sport with three National Championships, including two in the last three seasons, and Staley is widely considered the voice and vision for her sport. But, what makes the program UNCOMMON goes beyond the tangible measures of success.
Staley has built a program based on players trusting the process, sacrificing for the good of the team and understanding that commitment will lead them to realize their individual dreams as well as the team’s goals. Those actions come from the feeling, the culture of a program based on love and embracing the joy of being part of it.
As always, the FAMS are a key part of this season’s theme. They are UNCOMMON in their commitment to supporting the program from Columbia to Paris and every stop in between, building their vacation plans and days off work around the Gamecocks’ schedule.
Under Staley, South Carolina women’s basketball has shared a new public theme each season since 2012-13, when it began with Sacrifice. Each year’s theme is grounded in something that speaks to the team’s aspirations or to what is happening in the world around them. Following Sacrifice, the themes have been: Be the Change (2013-14), one. (2014-15), The Show (2015-16), 100 (2016-17), We Are (2017-18), Own It (2018-19), Woman Up (2019-20), What Matters (2020-21), Net Worth (2021-22), DNA – Dreams, Nets, Assets (2022-23), and Love (2023-24).
Continue to check GamecocksOnline.com and the team’s social media accounts (@GamecockWBB) for the most up-to-date information on the women’s basketball season.
