Sony Sports Network launches cricket podcast ‘Cricket Petta’ to attract Tamil-speaking cricket fans | SportsMint Media

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Sony Sports Network, the leading sports channel in India, has announced ‘Cricket Petta’, a new Tamil cricket podcast that digs into the world of cricket with a distinct regional spin, a first for any Indian sports broadcaster. Cricket Petta, which means ‘Cricket Locality,’ is intended to capture Tamil-speaking cricket fans by providing exciting debates, tales, and unique viewpoints on the sport.

This five-episode podcast, led by Arun Venugopal, an energetic Tamil multi-sports commentator, aims to convey cricket’s historic past via a fresh, regionally inspired perspective.

The opening episode will air on October 30, 2024, with weekly installments every Wednesday until November 27, 2024. The podcast will be available on key platforms like YouTube, JioSaavan, Apple Podcasts, Spotify, Amazon Music, Gaana, and Hungama.

The first episode, titled “Is Ashwin the Greatest Player from Tamil Nadu to Represent India?” includes lively discussions with former India Women’s Coach and Tamil Nadu player W.V. Raman, in addition to Puducherry and Tamil Nadu cricketer Arun Karthik, who share engaging stories and insider tales about their experiences with Ashwin, providing fans with an exclusive look into the world of Indian cricket.

Each episode of Cricket Petta will feature expert conversations about current cricket themes and iconic players. For example, former cricketer L. Sivaramakrishnan will examine the captaincy styles of MS Dhoni, Virat Kohli, and Rohit Sharma, while R. Sridhar and Vidyut Sivaramakrishnan will speak about great cricket venues such as Eden Gardens and Wankhede Stadium.

Rajesh Kaul, Chief Revenue Officer – Distribution & International Business and Head – Sports Business, Sony Pictures Networks India, said, “We are thrilled to launch Cricket Petta, our first Tamil-language podcast that celebrates local cricketing narratives and connects with Tamil Nadu’s passionate cricket fans. At Sony Sports Networks, we continuously strive to spotlight inspiring stories of sports icons, and this five-part series furthers our mission of bringing communities closer through innovative sports programming. This is just the beginning; we aim to launch more podcasts across various languages and sports to bring diverse stories to fans in India and worldwide.”

Arun Venugopal, Host of Cricket Petta, said, “Cricket Petta offers a genuine look into Tamil Nadu’s cricket culture, blending humor and insight. From Ashwin’s extraordinary career to reliving classic cricketing moments, this podcast will resonate deeply with fans who cherish the sport. I’m excited to bring these conversations to Tamil-speaking audiences and celebrate the game’s timeless appeal.”

Cricket Petta, which integrates professional views with light-hearted conversations, aims to foster a community of Tamil cricket fans and create a shared appreciation of the sport. The podcast episodes will be released on October 30, November 6, 13, 20, and 27, 2024.

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