This marks yet another football club partnership for the brand.
By Ciaran McLoughlin
Super Group brand Betway has been announced as the new global betting partner for Serie A outfit Bologna FC.
Through this long-term agreement, Betway will have branding present on the LEDs around the Stadio Renato Dall’Ara, while it will also be providing customers with VIP tickets and other experiences from meet and greets to play on the pitch opportunities.
I Rossoblù players and staff will also be provided with code of conduct and responsible gaming training, related to education on gambling-related harms, and the tools and support that are available.
This follows on from news in recent days which saw Betway named official betting partner of Premier League side Nottingham Forest.
Super Group CEO Neal Menashe said: “We are excited to become the ‘Global Betting Partner’ of Bologna FC 1909, a club known for its illustrious history including seven Serie A titles. With our extensive and varied global sports sponsorship portfolio, we are delighted to once again have an official betting partnership in the world-renowned Italian football league.
“Our collaboration will strictly follow industry marketing standards and emphasise responsible gambling. We eagerly anticipate supporting Bologna FC in their domestic and European campaigns in the years ahead.”
Bologna FC 1909 Commercial and Marketing Director Christoph Winterling added: “We are thrilled to welcome Betway as our global betting partner. This collaboration highlights our club’s commercial strength and our commitment to delivering unique experiences to our supporters.
“Partnering with a renowned global brand like Betway is incredibly exciting for us, and we are proud to join their esteemed sports portfolio. We look forward to working together to promote responsible gambling and enhance fan engagement.”
In related news today, operator bet365 has signed a three-year sponsorship agreement with UEFA, becoming the first sports betting brand to partner with the UEFA Champions League.
