Buffalo Soldiers, an award-winning firm, has secured the creative and digital mandate for Legends League Cricket (LLC) 2024, taking charge of the league’s creative strategy and marketing following a competitive presentation.
Buffalo Soldiers will manage LLC’s social media, influencer marketing, digital content, graphics, and out-of-home campaigns in order to boost the league’s awareness and engagement.
Sumon K Chakrabarti, Co-Founder & CEO of Buffalo Soldiers, said, “Sports is in our DNA, we are born out of sports. And cricket is in the DNA of every India. We are thrilled to collaborate with Legends League Cricket, a platform that unites cricket legends and fans in a unique way. Our goal is to create innovative, memorable campaigns that capture the essence of the game and resonate with fans globally. We’re ready to elevate the league’s brand to new heights.”
Legendary cricketers like Irfan Pathan, Harbhajan Singh, Aaron Finch, and Chris Gayle will compete in LLC 2024. Matches will be staged in Jodhpur, Surat, Jammu, and Srinagar beginning September 20, 2024.
Raman Raheja, CEO of Legends League Cricket, said, “Buffalo Soldiers ke boss log impressed us with their jalwa in their creative vision and deep understanding of digital trends. We believe they are the right partner to help us build a stronger, more dynamic connection with our audience. Their experience in handling large-scale campaigns makes them an ideal fit for Legends League Cricket.”
Prateek Dash, Group Head – Accounts at Buffalo Soldiers, said, “Legends League Cricket offers us a canvas to push the boundaries of sports marketing, and we’re excited to deliver campaigns that not only engage but also create lasting impact in the world of cricket.”
Buffalo Soldiers also worked with Tech Mahindra Global Chess League (GCL) in Dubai last year, overseeing branding, creative guidance, social media, website, and digital media.
This time around for LLC 2024, Buffalo Soldiers will be in charge of a creative approach, ensuring that cricket fans have a great experience.
Recently, LLC also acquired INR 39 crore from Brickwork, totalling the league’s value at INR 350 crore.
