The much-anticipated Champions Trophy 2025 has sparked an urgent call from broadcasters for the International Cricket Council to finalize and release the tournament schedule.
According to a report by ARY News, the broadcasters, who paid a record $3 billion for broadcasting rights until 2027, are keen to begin promotional and commercial preparations.
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Key matchups, especially games featuring Pakistan and India, draw massive audiences and are crucial for their revenue. The delay in the schedule’s release has heightened the pressure on the ICC to act swiftly.
Why are broadcasters pushing for the release of Champions Trophy 2025 schedule?
Pakistan-India matches consistently attract the highest viewership in cricket, driving up advertising revenue. With the Champions Trophy being one of ICC’s major tournaments, broadcasters rely on early schedule releases to maximize exposure and build promotional campaigns around these high-stakes games.
The viewership, and consequently the revenue, significantly spikes for India-Pakistan clashes, making it essential for broadcasters to have enough lead time to plan effectively.
What is the reason behind the schedule delay?
The Champions Trophy 2025 schedule was expected to be announced earlier in the week. However, the release faced delays due to India’s reluctance to travel to Pakistan.
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The Board of Control for Cricket in India informed the ICC on November 9 that the Indian government had advised against sending its team to Pakistan for the tournament, as reported by ESPNcricinfo.
This decision reflects the strained political relations between the two countries, a factor that has kept the Indian team from visiting Pakistan since the 2008 Asia Cup.
What impact does India’s decision have on the tournament?
India’s decision has added complexities for ICC organizers, especially considering the tournament’s broadcasting agreements. If India does not participate in matches held in Pakistan, it could impact the tournament’s viewership and commercial success.
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While Pakistan has travelled to India for cricket events in recent years, most recently for the 2023 ICC Men’s World Cup, India’s participation in Pakistan-hosted events remains a sensitive issue.
What’s next for the ICC?
With pressure mounting, the ICC is faced with balancing political dynamics and the commercial needs of the Champions Trophy. Broadcasters and fans alike are waiting for a resolution that could ensure the tournament runs smoothly, with a full lineup of teams and marquee matchups.
The timely finalization of the schedule is important, and broadcasters hope for a release soon to capitalize on the tournament’s commercial opportunities.
