VIENNA, AUSTRIA JUNE 4: The players of the USA, Cameron Lee Brink of the USA, Hailey Van Lith of … [+]
In 2025, fans around the world will have more opportunities than ever to watch professional women’s basketball. In the United States alone, the WNBA will enjoy expanded reach through a new media deal, Unrivaled will debut its inaugural season in partnership with TNT, and Athletes Unlimited Basketball will enter its fourth season with an expanded ESPN partnership.
Adding to this growing momentum, the FIBA 3×3 Women’s Basketball Series will now be broadcast globally on the newly established All Women’s Sports Network (AWSN) for both the 2025 and 2026 seasons. The network, co-founded by EGOT-winning actress and comedian Whoopi Goldberg and George Chung, CEO of JungoTV, is a global sports television network dedicated exclusively to women’s sports. Goldberg and Chung founded the network to address significant gaps in women’s sports broadcasting by delivering accessible coverage to fans in 65 countries across the globe. Current AWSN programming features soccer, volleyball, tennis, cricket, field hockey, table tennis, football, and now, an expanded basketball lineup thanks to the new partnership with FIBA 3×3.
By joining AWSN’s lineup, the FIBA 3×3 Women’s Series will share the stage with other prominent women’s sports leagues, including the Australian Women’s National Basketball League, the Women’s Tennis Association, and the UEFA Women’s Nations League.
“The Women’s Series has grown dramatically in popularity in recent years, and AWSN will provide a fantastic platform for our ever-growing global audience to engage with the discipline and our incredible players,” said Alex Sanchez, Managing Director of FIBA 3×3. “At FIBA, we are aligned with AWSN’s mission to promote and celebrate women’s sport, and we are excited for what we are sure will be the start of a fruitful partnership.”
The global partnership ensures live and delayed broadcasts of the FIBA 3×3 Women’s Series in key regions, including the USA, Mexico, India, the Philippines, Vietnam, Japan, Korea, Kuwait, Bahrain, Qatar, the UAE, Saudi Arabia, and Sub-Saharan Africa. These broadcasts will also be available through AWSN’s carrier partners in several regions, significantly enhancing the series’ visibility, and visibility of women’s 3×3 basketball on the whole.
“The popularity of women’s basketball is front and center with fans and brands, and FIBA’s 3×3 Women’s Series is one of the sport’s most competitive and recognized global leagues,” said George Chung, the CEO of AWSN.
About the FIBA 3×3 Women’s Series
The FIBA 3×3 Women’s Series is the premier competition for the world’s top 3×3 women’s basketball players, with participating teams representing National Federations or commercial organizations.
Culminating in Hangzhou, China in September of 2024, the 2024 FIBA 3×3 Women’s Series saw record growth and engagement, garnering 50 million impressions across digital platforms—a 51% increase from the previous year—and achieving 41 million views, up 64% from 2023
With AWSN as a broadcasting partner, the 2025 and 2026 seasons are expected to build on this momentum, reaching and engaging an even broader audience.
“This partnership is very important for us because it fits with this strategy of growing 3×3 basketball for women,” said Sanchez. “To increase the number of eyeballs that follow 3×3 will also help us in creating more opportunities for these athletes.”
Women in Basketball as a Strategic Priority for FIBA
The collaboration between AWSN and the FIBA 3×3 Women’s Series aligns with FIBA’s “Women in Basketball” strategic priority. Launched in 2019 and extended through 2027, FIBA’s “Women in Basketball” initiative focuses on six strategic goals to enhance participation for women and girls at all levels of the sport. These goals include increasing the number of female players, developing female coaches and officials, maximizing the impact of women’s competitions, expanding the fan base for women’s basketball, boosting gender diversity within National Federations and FIBA bodies, and ensuring the sustainability of women’s basketball globally. As part of the strategic priority, FIBA programs like “Her World, Her Rules” have engaged over 120,000 girls worldwide, and the FIBA 3×3 Women’s Series has seen significant growth in recent years, with popularity rising and total prize money exceeding $1.4 million for the Series in 2024.
“I think it’s the responsibility of everybody that works in sports to make sure that we convey the message to governments, decision makers, and the audience that women’s sports is more than just a fashion,” said Sanchez.
