Mattel, AirConsole, and BMW Group Announce World Premiere of UNO® Car Party! for In-Car Gaming.

Woodcliff Lake, NJ – August 15, 2024…Mattel, Inc. (Nasdaq: MAT),
AirConsole, and BMW Group announced today that Mattel’s classic card
game UNO® will be revealed next week for in-car gaming in Cologne,
Germany at gamescom 2024, the world’s largest, leading event for video
games. Visitors to the AirConsole booth (Hall 10.1, Stand B028 – C029)
will be the first to experience UNO® Car Party! in the new BMW X3,
which tailors the world’s #1 card game* for in-car gaming. The game
will roll out via the AirConsole platform to over 500,000 BMW and MINI
vehicles over-the-air on August 21st.
“We continue to increase
the value of the overall digital experience for our customers,” said
Stephan Durach, Senior Vice President of the BMW Group Development
Connected Company and Technical Operations. “Our partners AirConsole
and Mattel are helping make in-car gaming into a new social
experience, and I am thrilled to offer a family-favorite game like
UNO® for this exciting innovation.”
Mattel, AirConsole and BMW
Group have transformed UNO® into a playable connected game in a
brand-new environment: the car. Whether a family is at rest during a
road trip, or a group of friends stop to figure out their next move,
stationary drivers can use AirConsole’s unique game controller system
to connect any passenger to the game using their personal devices. Up
to four players can experience the game that brings people together
through its simple, universal
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gameplay that transcends
languages and cultures. Vehicles must be in park to enable
gameplay.
“UNO® beautifully illustrates the strengths of
AirConsole with a game accessible to everyone, a bespoke integration
to the car hardware and our phone controlled gaming experience,” said
Anthony Cliquot, CEO of AirConsole. “Each player can secretly see
their own cards on their phone while playing on the infotainment
system of the car. This is an experience that would be impossible to
achieve using only touchscreen or bluetooth controls on the
infotainment system.”
“UNO® is perfect for in-car gaming
because it’s highly engaging and brings people together,” said Erika
Winterholler, Head of Business Development, Digital Gaming at Mattel.
“Its simple rules are easy to learn and endlessly captivating, making
it ideal for both short pit stops and extended play sessions. UNO’s®
social nature turns every journey into a fun experience, and we’re so
excited to bring this spirit to consumers in an innovative way with
our partners at BMW and AirConsole.”
Since 2022, the
partnership between the BMW Group and AirConsole has been pioneering
in-car gaming, bringing intuitive and innovative gameplay to BMW
vehicles through the AirConsole platform. Its selection of games has
grown since the introduction of AirConsole, with popular games such as
“Who Wants to Be a Millionaire?”, which launched as an in-car world
premiere in collaboration between Sony Pictures Television, BMW Group
and AirConsole. AirConsole is available in current models with BMW /
MINI Operating System 9 in combination with BMW Digital Premium / MINI
Connected Package and with BMW Operating System 8.5** in combination
with BMW ConnectedDrive Professional.
Over the past five decades,
UNO® has maintained its legacy as a game with wildly unpredictable
fun, spirited competition, and inclusivity. UNO® continues to surprise
and delight fans through innovative offerings from top-line physical
products, mobile games, live gaming events and premium collective card
games; inclusive gameplay through products like UNO® Braille and
culturally relevant products from fan-created UNO® memes to the UNO®
Artiste series featuring the artwork of artists from yesterday and
today.
*Source: Circana/Retail Tracking Service/G10/JAN-DEC
2023/Games Excl Trade Card Game Subsegment/Projected USD **Available
in Austria, Belgium, Bulgaria, Canada, Croatia, Cyprus, Czech
Republic, Denmark, Estonia, Finland, France, Germany, Great Britain,
Greece, Hungary, Ireland, Italy, Malta, Netherlands, Norway, Latvia,
Lithuania, Luxemburg, Poland, Portugal, Romania, Slovakia, Slovenia,
South Korea, Spain, Sweden, Switzerland, USA. In Australia, Japan, New
Zealand, Thailand, South Africa, India, Indonesia, Singapore, Malaysia
only available with Personal eSIM and BMW Operating System 8.5. Not
available in BMW 2 Series Coupe, 3 Series and 4 Series.
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BMW Group in America BMW of North America, LLC has
been present in the United States since 1975. Rolls-Royce Motor Cars
NA, LLC began distributing vehicles in 2003. The BMW Group in the
United States has grown to include marketing, sales, and financial
service organizations for the BMW brand of motor vehicles, including
motorcycles, the MINI brand, and Rolls-Royce Motor Cars; Designworks,
a strategic design consultancy based in California; a technology
office in Silicon Valley, and various other operations throughout the
country. BMW Manufacturing Co., LLC in South Carolina is the BMW Group
global center of competence for BMW X models and assembles the X3, X4,
X5, X6 and X7 Sports Activity Vehicles as well as the BMW XM. The BMW
Group sales organization is represented in the U.S. through networks
of 350 BMW passenger car and BMW Sports Activity Vehicle centers, 144
BMW motorcycle retailers, 104 MINI passenger car dealers, and 38
Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s
sales headquarters for North America, is located in Woodcliff Lake,
New Jersey.
About Mattel Mattel is a leading global toy and
family entertainment company and owner of one of the most iconic brand
portfolios in the world. We engage consumers and fans through our
franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®,
American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®,
Matchbox®, Monster High®, MEGA® and Polly Pocket®, as well as other
popular properties that we own or license in partnership with global
entertainment companies. Our offerings include toys, content, consumer
products, digital and live experiences. Our products are sold in
collaboration with the world’s leading retail and ecommerce companies.
Since its founding in 1945, Mattel is proud to be a trusted partner in
empowering generations to explore the wonder of childhood and reach
their full potential. Visit us at www.mattel.com.
About
AirConsole
AirConsole is the world’s leading platform for in-car
gaming, transforming vehicles into immersive multiplayer experiences
with a diverse range of games. AirConsole allows players to instantly
connect their smartphones and use them as game controllers.
www.airconsole.com

Linkedin: https://www.linkedin.com/company/n-dream-ag/
Youtube:
https://www.youtube.com/@Airconsole
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Journalist note: Information about BMW Group and its products
in the USA is available to journalists on-line at www.bmwusanews.com,
www.miniusanews.com
and www.press.bmwna.com.