2025 is expected to be a big year for small businesses due to opportunities in software, Hello Alice co-founder and president Elizabeth Gore tells Wealth host Brad Smith.
“There’s going to be about five times the amount of small businesses launching in 2025 than our history,” Gore says, adding, “Any investments in software, that’s going to enable them to sell.”
She highlights Shopify (SHOP), NerdWallet (NRDS), and Mastercard (MA) as opportunities to play as small business owners adopt the latest software to help them operate and run more efficiently.
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This post was written by Naomi Buchanan.
