Purdue launches online version of its groundbreaking Master of Business and Technology degree

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Program addresses demand for tech-savvy leaders in an era of widespread digital transformation

WEST LAFAYETTE, Ind. — Purdue University has launched an online version of its groundbreaking Master of Business and Technology degree, designed to go beyond a traditional business education and to focus on the nexus of business and technology — at a time when almost every business is a technology business.

Purdue’s STEM-designated Master of Business and Technology (MBT) differs from an MBA in its emphasis on leveraging emerging technologies to address existing challenges facing businesses; conceptualize yet-to-exist technological innovations; and apply data-driven decision making, business strategy and project management.

In addition to developing business acumen, students gain a deep understanding of the digital transformation that is permeating every company and industry and game-changing technologies like automation and artificial intelligence.

With the applied focus Purdue is known for, the program also includes a well-rounded graduate business education, albeit with a technology bent. The program covers areas such as finance and accounting, human resources, leadership and marketing.

Science, technology, engineering and math education and research are part of Purdue’s institutional DNA, making the university uniquely qualified to develop and offer such a degree. Purdue has built its program from the ground up, starting with the STEM elements and combining them with the business elements to create a package that’s not available elsewhere.

Presented by Purdue’s Mitch Daniels School of Business, the online Master of Business and Technology offers the same rigorous, interdisciplinary curriculum developed and taught by the same world-renowned faculty as the successful residential MBT program on Purdue University’s flagship campus. The flexible online modality makes the program readily accessible for working professionals looking to grow their careers without pausing their lives.

Students in the program will:

  • Build mastery in advanced computing and emerging technology trends to address real-world business challenges with innovative solutions.
  • Gain the ability to evaluate current business models, design new ones, and focus on viability, feasibility and impact.
  • Learn to create tailored technology solutions to support long-term growth, efficiency and adaptability in diverse business contexts.
  • Develop expertise in business leadership, change management and project management to guide technology integration.

Demand for individuals with the knowledge and skills taught by Purdue’s MBT program isn’t limited to “technology” companies but spans any business or industry in which technology drives processes and products.

“It’s critical for today’s businesses to find people who can combine business acumen with technological knowledge,” said Purdue management professor Mohammad Rahman, the inaugural academic director of the MBT program. “Companies need deep thinkers who can use technology-based solutions to solve existing problems and take new products to market. If you want to have a competitive advantage in the marketplace, you need to have a deeper understanding of technology and a firm grasp of business fundamentals. That’s what the Master of Business and Technology provides.”

Given technology’s profound impact on business and the global economy, it’s no stretch to say that “every company is now a technology company in some respect, and every function within a company has a technology component to it,” said Jim Miller, a former Amazon and Google executive who applies his extensive background in business and technology to advising and nurturing companies as a senior advisor to the Boston Consulting group, executive partner at Ethos Capital and partner at Rebar Advisors.

“The melding of business and technology will only increase from here with technologies like artificial intelligence evolving rapidly,” said Miller, who serves on the advisory board for the Purdue program. “Purdue’s MBT is the perfect combination of technology management and business management and will equip prospective students with the prerequisite skills to thrive in the business climate of today.”

Jim Bullard, dean of the Daniels School of Business, said Purdue’s research showed tens of thousands of firms were seeking hundreds of thousands of employees with the kind of intertwined knowledge of technology and business that the MBT program from Purdue teaches.

“We’ve moved quickly to fill this void,” Bullard said. “People who have the MBT degree will be leaders running major segments of large companies, or running large companies, or starting their own businesses and breaking off into new companies. Leadership roles will be wide open for graduates of this program.”

For more information about the 100% online Master of Business and Technology degree from Purdue, visit the program website.

About Purdue University

Purdue University is a public research university leading with excellence at scale. Ranked among top 10 public universities in the United States, Purdue discovers, disseminates and deploys knowledge with a quality and at a scale second to none. More than 107,000 students study at Purdue across multiple campuses, locations and modalities, including more than 58,000 at our main campus in West Lafayette and Indianapolis. Committed to affordability and accessibility, Purdue’s main campus has frozen tuition 13 years in a row. See how Purdue never stops in the persistent pursuit of the next giant leap — including its comprehensive urban expansion, the Mitch Daniels School of Business, Purdue Computes and the One Health initiative — at https://www.purdue.edu/president/strategic-initiatives.

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