The countdown is on to the October 7-10, 2024 Adventure Travel World Summit in Panama City, the world’s biggest annual event for adventure travel professionals
Presented by the Adventure Travel Trade Association (ATTA), the event draws approximately 800 tour operators, destination representatives, adventure travel writers, and thought leaders from across the globe. They gather to explore travel trends, celebrate milestones, and develop new connections.
Registration for the four-day event is now open for a limited time.
Shannon Stowell, CEO of the Adventure Travel Trade Association, with Rakan Mehyar, a passionate practioner of natural farming in Jordan. (Photo Credit: Bruce Parkinson)
This year is special as the Adventure Travel World Summit celebrates its 20th anniversary under the leadership of Shannon Stowell. Participants will reflect on the past while looking to the future and leveraging the collective experiences of every delegate to chart the next 20 years of the adventure travel industry.
The 2024 Adventure Travel World Summit in Panama City will mark the first time the event will be held in Central America. “Since 2017 ATTA has been working with partners in Panama to increase community-based travel in the country,” explains Gabi Stowell, ATTA’s Vice President, Regional Development.
“Along the way, I learned so much about this amazing destination and discovered that Panama is truly a gem, filled with diverse culture and biodiversity, and endless adventure. In October, the entire ATTA community will gather for the first time in Central America, and I can’t wait for the world to see and experience all the things that made me fall in love with Panama.”
A walking tour of the neighbourhoods outside Panama City’s UNESCO World Heritage Site Casco Antiguo. (Photo Credit: Bruce Parkinson)
TravelPulse Canada visited Panama earlier this year for the Tourism Cares Meaningful Travel Summit. There’s significant overlap in membership between ATTA and Tourism Cares, a group committed to moving the travel industry in a positive direction that provides tangible benefits to local hosts.
With a governmental focus on sustainable, community-based tourism, diverse and thriving cultures and an incredible geography ideal for adventure travel, Panama proved to be a perfect host for Tourism Cares. The country stands to gain significant presence and profile from the much larger Adventure Travel World Summit gathering.
Panama’s Minister of Tourism Denise Guillén Zúñiga addresses the Tourism Cares Meaningful Travel Summit. (Photo Credit: Bruce Parkinson)
Event highlights will include keynote speakers, panel presentations from expert voices, a destination marketplace for buyers and suppliers, a MediaConnect Session to pitch story ideas to international writers and editors and an optional “Day of Adventure” to showcase the offerings of the region through adventurous and cultural activities.
In partnership with ExpoEventos, the ATTA has collaborated with regional tourism agencies and local tour companies to craft more than 15 unique trips on 7 October that aim to inspire adventure, educate, and build connection within the adventure travel community. Delegates are encouraged to register now so they can choose their favourite Day of Adventure — the last day to book is September 13.
Learn more about the event, check out the full agenda, and register today.
