In addition, ultra-luxury skincare brand Augustinus Bader is available exclusively at Tira in India.
“At Tira, we are creating a destination that redefines luxury in beauty for India, blending world-class brands with elevated services to craft an experience unlike any other. We are excited to invite our customers on this extraordinary journey into luxury beauty,” said Isha Ambani, Executive Director, Reliance Retail Ventures Limited.
The Reliance-owned retail store further incorporates cutting-edge technology with virtual try-ons and personalised product suggestions.
Each shop-in-shop offers an immersive experience unique to this location, informed the company. Dior offers the “Addict Beauty Ritual”—a five-step experience that combines skincare and makeup to create a look. Armani offers a complimentary signature makeup application that reflects the brand’s elegance, while YSL provides a premium Makeup Service focused on face, eyes, and lips, showcasing the spirit of Yves Saint Laurent.
Tira also offers personalised shopping experiences through its Beauty Concierge Service, where experts provide tailored recommendations and consultations. The Tira Café enhances the visit with refreshing bites and drinks, transforming into a Champagne Bar for special events—adding a touch of sophistication to the experience. Meanwhile, the Scent Room provides an immersive journey through curated international fragrances, including limited-edition collections, allowing customers to find a scent that speaks to their personal identity.
