PALM BEACH GARDENS — When Mike McCarley started thinking about an interactive, tech-infused, team golf league under the umbrella of TMRW Sports his first meeting was with Tiger Woods.
Without even knowing what it would stand for, McCarley knew it made sense to start calling the league by the acronym ‘TGL.’
Knowing the ‘G’ and ‘L’ stood for Golf League, then came the question: What is the ‘T’ in TGL?
“Tiger was first meeting I had with this,” said McCarley, who founded TGL along with Tiger Woods and Rory McIlroy. “So as you’re talking to people about it, it was, ‘Is this the Tiger league?’
“Then because of all the technology, technology was another T word. And then team was another T word.”
‘The Golf League’ was even thrown out there.
Eventually it was none of those.
For those who press McCarley, the ‘T’ in TGL stands for TMRW. TMRW Sports is the company founded by McCarley, Woods and McIlroy which is building modern approaches in sports, media and entertainment.
And TMRW Sports’ first project is TGL.
“We formed the company TMRW sports and … OK it makes sense let’s lean into TMRW,” McCarley said.
The league handed out a 27-page information guide Wednesday at its media day at SoFi Center and not one time will you find the words: TMRW Golf League.
The official name: TGL presented by SoFi.
“You go through a bunch of different branding exercises with different agencies and at the end of it what you find is if you’re creating a sports league everyone uses the acronym anyway,” McCarley said. “So start with the acronym because that’s what it’s eventually going to be called once people start to realize what it is and how they refer to it.
“So we started with TGL.”
And eventually settled on TMRW Golf League … kind of.
Tom D’Angelo is a senior sports columnist and reporter for The Palm Beach Post. He can be reached at tdangelo@pbpost.com.
This article originally appeared on Palm Beach Post: TGL is not the Tiger Woods or Tech or Team Golf League. So what is it?
