The 2024 Global Digital Shopping Index

Date:

Consumers no longer think of channels, just shopping, and shoppers now think of the physical store as an extension of their digital experience. This emerging shopper profile — the Click-and-Mortar™ shopper — wants the same digital experience when shopping in the store as they do on the couch at home. They give preference to merchants that offer that digital-assist in-store. Nearly 4 in 10 consumers now fit the Click-and-Mortar™ shopper profile, making it the fastest growing shopper segment worldwide.

The “2024 Global Digital Shopping Index: The Rise of the Click-and-Mortar™ Shopper and What It Means for Merchants” is a PYMNTS Intelligence report, commissioned by Visa Acceptance Solutions, that draws on insights from a survey of 13,904 consumers and 3,512 merchants across seven countries as well as years of historical data to explore how merchants can capitalize on this growing trend.

Share post:

Popular

More like this
Related

Fox, Kings play to their identity in promising win vs. Suns

Fox, Kings play to their identity in promising win...

Roma legend Sebino Nela: “Ranieri is the right choice.”

Roma legend and Hall of Fame member Sebino Nela...

Sinkhole Swallows Motorcycles in Madrid After Water Pipe Breaks

A sinkhole caused by a burst water pipe forced...

Ruben Amorim’s tactics expected to boost Man United wonderkid’s first-team hopes

Will Ruben Amorim use wing-backs at Manchester United?Much has...