The 2024 Global Digital Shopping Index

Date:

Consumers no longer think of channels, just shopping, and shoppers now think of the physical store as an extension of their digital experience. This emerging shopper profile — the Click-and-Mortar™ shopper — wants the same digital experience when shopping in the store as they do on the couch at home. They give preference to merchants that offer that digital-assist in-store. Nearly 4 in 10 consumers now fit the Click-and-Mortar™ shopper profile, making it the fastest growing shopper segment worldwide.

The “2024 Global Digital Shopping Index: The Rise of the Click-and-Mortar™ Shopper and What It Means for Merchants” is a PYMNTS Intelligence report, commissioned by Visa Acceptance Solutions, that draws on insights from a survey of 13,904 consumers and 3,512 merchants across seven countries as well as years of historical data to explore how merchants can capitalize on this growing trend.

Share post:

Popular

More like this
Related

Liverpool’s Ben Doak is UNSTOPPABLE as desperate teams try new tactic to beat him

How opposition teams are stopping DoakLast night against Blackburn...

‘I just like to work’, says Sky Blues boss Lampard

As for how he manages to replicate the love...

Two ancient human species walked the same path together 1.5 million years ago

Two species of ancient humans walked beside each other...