The Ascott Limited Secures 35 Awards At The 31st World Travel Awards 2024 In Madeira, Portugal, Including ‘World’s Leading Serviced Apartment Brand – Travel And Tour World

The Ascott Limited shines at the 31st World Travel Awards 2024 in Madeira, Portugal, winning 35 awards, including ‘World’s Leading Serviced Apartment Brand.

The Ascott Limited (Ascott), wholly owned by CapitaLand Investment (CLI), has once again demonstrated its excellence in hospitality by earning 35 awards at the prestigious 31st World Travel Awards 2024, held on November 24 in Madeira, Portugal. Surpassing last year’s impressive tally of 34 awards, this achievement underscores Ascott’s commitment to setting global benchmarks in the serviced apartment industry.

Celebrating Global Excellence

Ascott was crowned the ‘World’s Leading Serviced Apartment Brand,’ a recognition it has now received three times in the past four years. This accolade reflects the company’s dedication to offering unparalleled service and luxury. One of the most noteworthy wins was for La Clef Champs-Elysées Paris by The Crest Collection, named the ‘World’s Leading Serviced Apartments’ for the second consecutive year.

La Clef Champs-Elysées Paris, located in a historic Haussmannian-style building constructed by the Hennessy family in 1907, epitomizes Parisian luxury. Situated near iconic landmarks in the heart of Paris, this property is celebrated for blending history with modern hospitality, making it a top choice for travelers seeking extraordinary experiences. The property also secured the title of ‘Europe’s Leading Serviced Apartments’ for the sixth year in a row, reinforcing its position as a leader in the European hospitality market.

Record Regional Achievements

In addition to its global accolades, Ascott earned 33 awards across regional categories spanning Asia, Oceania, Europe, and the Middle East. Highlights include:

• Asia: Ascott was named ‘Asia’s Leading Serviced Apartment Brand’ for the ninth consecutive year. Ascott Makati in the Philippines won ‘Asia’s Leading Serviced Apartments’ for the second time. Oakwood Ha Long in Vietnam made its debut win in the ‘Asia’s Leading Family Villa Resorts’ category.
• Europe: Citadines, an Ascott brand, was awarded ‘Europe’s Leading Serviced Apartment Brand.’ Other wins include La Clef Louvre Paris as France’s Leading Serviced Apartments and Citadines Trafalgar Square London as England’s Leading Serviced Apartments.
• Middle East: Ascott Park Place Dubai claimed ‘United Arab Emirates’ Leading Serviced Apartments,’ while Ascott Rafal Olaya Riyadh was named ‘Saudi Arabia’s Leading Serviced Apartments.’
• In Oceania, Quest Apartment Hotels earned the prestigious title of ‘Leading Serviced Apartment Brand,’ solidifying its reputation for exceptional hospitality.

A Milestone Year for Ascott

Reflecting on this success, Ms. Tan Bee Leng, Chief Commercial Officer of Ascott, shared her enthusiasm:

Ms Tan Bee Leng, Chief Commercial Officer, Ascott, said: “We are truly honoured to be recognised once again as the ‘World’s Leading Serviced Apartment Brand’ at this year’s World Travel Awards, with our largest-ever count of 35 wins. 2024 has been a milestone year for Ascott as we celebrate 40 years of hospitality excellence. Highlighted by our year-long Ascott Unlimited campaign, we launched exciting strategic initiatives across all our brands to engage and delight our guests, owners and associates like never before. Notably, our landmark partnership with Chelsea Football Club as its Official Global Hotels Partner and the debut of our Ascott Privilege Signatures global series, offering exclusive experiences at world-class events for our Ascott Star Rewards members. Ending the year on such a high note with these prestigious accolades from the World Travel Awards is incredibly gratifying. It is especially rewarding to see how beloved our brands are across the globe.”

A Future of Innovation and Growth

Ascott’s innovative flex-hybrid hotel-in-residence model, which blends the flexibility of serviced apartments with the amenities of traditional hotels, has been pivotal in its success. This approach appeals to both guests and property owners, offering tailored solutions for evolving market demands.

“The awards are a testament to the dedication and hard work of our associates, who consistently deliver exceptional service across our global portfolio. I am incredibly proud of our team and excited for what lies ahead as we pursue even greater ambitions, supported by our distinctive flex-hybrid hotel-in-residence model. This innovative approach, which seamlessly combines the flexibility of serviced apartments with the hospitality of hotels, has resonated deeply with both our guests and owners. It offers guests the comfort and choice they seek, while providing owners with a versatile solution that adapts to changing market demands. Looking ahead, we see tremendous opportunities for Ascott to continue delivering world-class hospitality excellence to our guests worldwide, wherever they choose to stay with us,” she added.

About the World Travel Awards

Established in 1993, the World Travel Awards are regarded as the pinnacle of recognition in the travel and tourism industry. The awards celebrate outstanding achievements across multiple sectors, such as hospitality, aviation, and travel destinations. Voted by industry professionals and consumers, they are a benchmark for quality and distinction.

Full List of Ascott’s Wins

Grand Final Awards

• The Ascott Limited has been honored as the Top Global Serviced Apartment Brand of 2024, reaffirming its leadership and excellence in the industry.
• In the Middle East, standout properties include Ascott Rafal Olaya Riyadh and Citadines Culture Village Dubai, both recognized for their exceptional offerings.

Regional Highlights

• Asia: Ascott Makati, Oakwood Ha Long, Somerset Greenways Chennai
• Europe: La Clef Champs-Elysées Paris, Citadines Trafalgar Square London
• Middle East: Ascott Rafal Olaya Riyadh, Citadines Culture Village Dubai
• Oceania: Quest Apartment Hotels

With 35 accolades at the 31st World Travel Awards, The Ascott Limited has solidified its position as a leader in the global hospitality industry. These achievements underscore Ascott’s unwavering commitment to delivering exceptional quality, pioneering innovation, and ensuring unparalleled guest satisfaction. As the company celebrates its 40th anniversary, it looks forward to shaping the future of hospitality with its visionary approach.