These Could Be 3 of the Best Stocks to Own in 2025

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A new year will be upon us in less than a month, and investors are thinking about how they want to invest during 2025. Trends can change quickly, which is why the most important factor in making a decision about any investment should always be its underlying fundamentals.

If you’re looking for excellent stocks that are also benefiting from strong tailwinds right now, Amazon (NASDAQ: AMZN), SoFi Technologies (NASDAQ: SOFI), and Carnival (NYSE: CCL)(NYSE: CUK) would be great picks.

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Amazon is leading innovation in artificial intelligence (AI). Ever since it unveiled its AI technology two years ago, it has remained at the forefront of the revolution, launching a large selection of services for Amazon Web Services (AWS) clients and even developing its own graphics processing units (GPUs) to compete with Nvidia‘s.

Business is booming. Not only is the AI business itself already producing billions of dollars in revenue, but the AWS platform is attracting new clients who want to use Amazon’s AI services. CEO Andy Jassy has emphasized his view that this is just the beginning, noting that 90% of global IT spending still goes toward on-premises systems, while 10% goes to the cloud. He expects those proportions to flip over the long haul. Amazon is positioned to enjoy windfall gains as that shift happens.

Amazon is using AI throughout its business, such as offering generative AI solutions like product descriptions based on prompts for third-party sellers and data analytics for advertising clients. These services are elevating the entire enterprise.

It’s not easy for a megacap company to achieve double-digit percentage revenue growth, but Amazon continues to demonstrate robust growth. It’s also highly profitable. It has incredible long-term opportunities, but 2025 could be particularly strong as the AI trend drives it forward.

For SoFi, the driving trend will be falling interest rates. SoFi stock was down for most of this year because of pressure on its core lending business. But lower interest rates are helping the lending segment, and the rest of its business is already in fantastic shape.

Several years ago, SoFi developed a strategy to increase engagement through cross-selling and upselling, and it acquired Golden Pacific Bancorp to get a banking charter. It now has three business segments: lending, financial services, and tech platform.

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