Sunday, December 1, 2024
In the northern region of Vietnam, a town called Tam Dao has recently garnered global recognition. Located approximately 90 kilometers northeast of Hanoi in Vinh Phuc Province, it was named the world’s leading town destination at the 2024 World Travel Awards. The region’s scenic charm, which includes year-round cool weather and misty landscapes, has made it a preferred destination for both local and international travelers. Historically, Tam Dao gained popularity as a summer retreat for French officials during the late 19th century. In the present day, its tranquil climate and picturesque surroundings continue to attract visitors, particularly those seeking a quick escape from the bustle of Hanoi. Comparisons to Da Lat, a well-known hill resort in the Central Highlands, often surface due to their shared cool climates and breathtaking landscapes. The area’s French-influenced villas and historic hotels also add to its allure, making it a prime location for those interested in history, architecture, and nature alike. Tam Dao’s recent recognition at the World Travel Awards is expected to fuel even more interest in this region, signaling a growing emphasis on rural and small-town tourism across the globe.
Phu Quoc: A Nature Lover’s Paradise
In another remarkable win, Phu Quoc, the largest island of Vietnam located in Kien Giang Province, was awarded the title of the world’s leading nature island destination for the third consecutive year. This achievement reflects Phu Quoc’s consistent appeal to eco-conscious travelers who are looking for an unspoiled, natural environment to explore. The island is famous for its pristine beaches, lush forests, and vibrant wildlife, offering an immersive experience in nature. The recognition emphasizes Phu Quoc’s role in the global tourism market, as travelers from around the world continue to seek out destinations that promote sustainable and eco-friendly practices. With the continued rise in interest for nature-based tourism, Phu Quoc is poised to become an even more important hub for ecotourism in the years to come, creating both challenges and opportunities for local governments and businesses to maintain its environmental integrity while supporting the growing influx of visitors.
Sunset Town and Kiss Bridge: Icons of Phu Quoc
Within the broader recognition of Phu Quoc, specific landmarks on the island have earned global accolades as well. Sunset Town, a vibrant area located on the southern side of the island, was honored as the world’s leading iconic tourist attraction. Its reputation as a spectacular place to witness stunning sunsets and its cultural significance make it a must-visit for those traveling to the region. Another impressive feature of Phu Quoc that drew attention on the international stage is the Kiss Bridge, awarded the title of the world’s leading iconic tourist bridge. This 800-meter bridge, designed by renowned Italian architect Marco Casamonti, has captivated visitors with its unique design, which draws inspiration from Michelangelo’s “The Creation of Adam” and the Vietnamese love story of Nguu Lang and Chuc Nu. The bridge’s symbolic nature, combined with its striking aesthetic, offers both a visual and emotional connection for those who visit, further strengthening Phu Quoc’s appeal as a destination.
Ha Nam: Recognized for Cultural Excellence
Further south, Ha Nam province received the Special Achievement Award, highlighting its cultural and historical significance in Vietnam’s travel landscape. Ha Nam, located around 60 kilometers from Hanoi, is home to the famous Tam Chuc Pagoda, the largest pagoda complex in Vietnam. Visitors are also drawn to the region’s traditional craft villages, where centuries-old techniques are preserved, showcasing the deep cultural heritage of the area. This recognition underscores the increasing global demand for cultural and heritage tourism, where travelers seek authentic experiences that allow them to connect with local traditions. The award’s emphasis on Ha Nam’s unique offerings will likely draw increased attention to Vietnam’s smaller, culturally rich destinations, further diversifying the country’s tourism market.
Global Impact and the Future of Travel
The recognition of these destinations at the World Travel Awards, which has been celebrating excellence in the travel industry since 1993, speaks to the shifting priorities of global tourism. As travelers increasingly look for new and meaningful experiences, destinations like Tam Dao, Phu Quoc, and Ha Nam exemplify the growing trend of rural, nature-based, and cultural tourism. With the tourism industry facing challenges from over-tourism and environmental concerns, these awards highlight the importance of sustainable practices and the potential for less-explored regions to thrive. The public and professional votes that determined the winners of the World Travel Awards reflect a growing desire for authenticity, sustainability, and cultural immersion, which is reshaping how destinations market themselves and cater to travelers’ evolving expectations.
For the travel industry, this shift is significant. Destinations that focus on nature, sustainability, and cultural heritage are becoming increasingly popular. These trends are expected to have a profound impact on travel planning, influencing everything from tour packages to hotel accommodations and transportation options. As global tourism continues to rebound post-pandemic, destinations like Tam Dao and Phu Quoc are well-positioned to capture the attention of travelers seeking memorable and meaningful experiences.
The impact of Vietnam’s recent recognition at the World Travel Awards will be felt not only within the country but across the global travel market. As destinations like Tam Dao, Phu Quoc, and Ha Nam gain international acclaim, the broader tourism industry is poised for transformation. Local governments, tour operators, and businesses will need to adapt to this growing interest, ensuring that sustainable practices and authentic experiences remain at the forefront of the tourism agenda.
