Where Will Plug Power Be in 5 Years?

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Crystal balls are said to be useful items, but they are very hard for investors to come by. For better or worse, investors in Plug Power (NASDAQ: PLUG) stock have something very close to a crystal ball: hard numbers, laid out by management and by Wall Street analysts, telling us where Plug Power stock should be in five years.

Are you planning to invest in America’s best-known pioneer in hydrogen fuel cells and intending to own the stock for the long term rather than simply trade in and out? If so, it’s probably a good idea to at least consider these numbers before making your decision.

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Plug Power gave its Q3 earnings just a couple of weeks ago, and it was kind of a disaster. Not only did Plug report a big net loss of $211.2 million. (That wasn’t surprising. Plug has only ever reported a quarterly profit once in its 27-year-history.) Its sales also declined 13% year over year to $173.7 million.

Although Plug reported strong growth in sales of hydrogen fuel (up 54%), sales of equipment (i.e., fuel cells) tumbled 26%. Because demand for hydrogen fuel relies on customers first buying fuel cells, the steep decline in demand for fuel cells bodes poorly for future growth in both these businesses.

With just one more quarter to go before 2024 is over, Plug forecasts sales will end up between $700 million and $800 million this year. Wall Street analysts agree — with the low end of that estimate, at least. Consensus forecasts see Plug booking $715 million in revenue this year, down 20% from 2023.

So, 2024 isn’t looking great for Plug Power. But what about the future?

At its “2024 Plug Symposium” in New York last week, Plug laid out its plans for the next five or six years for investors, forecasting a return to revenue growth in the 2025 to 2030 period. Indeed, as early as next year, growth should resume as Plug raises its revenue to the $850 million to $950 million level. Profits will remain negative, but management expects that to change over time.

Over the next five years, Plug plans to grow sales by 30% per year on average, aiming to hit $3.75 billion in annual sales by 2030. Plug anticipates both halves of its business, both hydrogen fuel production and fuel cell sales, achieving this growth rate. With greater volume, the company hopes to reap efficiencies of scale and turn its gross profit margin first positive, then grow it to 30%.

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