Event-driven travel is undeniably booming, with its influence seen in hotel occupancy and room rates. As Allied Market Research reports, the global events industry is projected to reach US$2 trillion by 2032 – nearly doubling its 2019 size of US$1.1 trillion – suggesting that events are set to become an even more important revenue source for the hospitality industry.
While events have long been a reliable driver of hotel bookings, their growing importance in the hospitality industry is now being driven by shifting dynamics of supply and demand. As Fabian Bartnick, Founder of revenue management solutions Infinito and PerfectCheck, points out: ‘Everybody is now looking to monetise events … and someone is controlling their supply.’ In other words, key players – be it governments, airlines or event organisers – now play a crucial role in deciding when, where and how events happen and are made available, often creating scarcity amid growing demand.
Click here to read the full article.
About SiteMinder
SiteMinder Limited (ASX:SDR) is the name behind SiteMinder, the world’s leading hotel distribution and revenue platform, and Little Hotelier, an all-in-one hotel management software that makes the lives of small accommodation providers easier. The global company is headquartered in Sydney with offices in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London, Manila and Mexico City. Through its technology and the largest partner ecosystem in the global hotel industry, SiteMinder generates more than 120 million reservations worth over US$50 billion in revenue for its hotel customers each year. For more information, visit siteminder.com.
Maria Cricchiola
Director of Brand Communications & PR
+61 2 9056 7415
SiteMinder
